About
Alex Wall
Attorney, engineer, and AI builder, with legal experience inside major AI transformation efforts and a practical approach to helping lawyers put the technology to work.
I work on both the legal and engineering sides of AI. I build software and have served as counsel to leading AI and enterprise technology companies, working directly with teams behind major transformation projects. I bring that experience to lawyers through classes, workshops, and hands-on consulting.
My first encounter with legal AI came long before generative models. As a discovery attorney at Fried Frank during the financial-crisis litigation wave, and then as the first in-house general counsel at two litigation-technology companies, I deployed Relativity, built review workflows, and taught lawyers to trust textual analytics and technology-assisted review. I learned early that adoption depends less on the tool than on whether lawyers understand it, can check it, and can explain it.
I then spent a decade building privacy and AI governance programs inside technology companies: RADAR, Marketo and Adobe, New Relic, Rimini Street, and Zendesk. At Rimini Street, I built a retrieval-augmented (RAG) prototype in early 2023 to speed up repetitive compliance questionnaires, then led the founding of the company's AI governance committee. At Zendesk, I led the privacy team and gave lawyers AI-powered knowledge tools, including RAG search over a privacy contracting playbook.
Today, I am the principal of Wall Law, work on in-house secondments through FLEX by Fenwick & West, and am the founder and builder of Caiioo, a privacy-first AI work platform, and I teach and advise legal teams on AI transformation. I work hands-on every day with Claude Code, ChatGPT Codex, Google Antigravity, and many other AI harnesses and platforms. Building the software keeps my advice honest: I know what these tools can do, where they fail, and what happens to your data.
What I offer lawyers
I work with lawyers in firms, solo practitioners, fractional counsel, and in-house legal teams. Training and consulting are tailored to your practice, whether you work independently or across a legal department.
CLE-accredited classes and workshops, in person or by web conference, that take attorneys and staff from curiosity to confident daily use: prompting for legal tasks, verifying output, protecting confidentiality and privilege, and building repeatable workflows for their own practice areas.
Consulting for lawyers and legal teams ready to adopt AI deliberately: readiness assessments, use-case selection and pilots, tool evaluation and vendor contracting, and AI use policies aligned with ABA Formal Opinion 512 and client expectations.
Legal services for companies
I also continue to provide privacy, product, and related commercial counsel to companies, drawing on more than a decade leading privacy and product legal work in-house: privacy programs and compliance, product counseling, data processing and technology agreements, and AI governance.
Let's talk
If you are weighing how to use AI in your own practice or train a legal team, or your company needs privacy, product, or commercial counsel, I'd be glad to hear what you're working on.
Career
- Founder and Builder, CaiiooToday
- Principal, Wall LawToday
- Privacy, Product and AI Counsel · FLEX by FenwickToday
- Director, Privacy · Zendesk2024 – 2025
- Director & Senior Managing Counsel, Global Privacy · Rimini Street2020 – 2024
- Legal Counsel, Product & Privacy · New Relic2019
- Privacy Counsel · Marketo, an Adobe company2018 – 2019
- Global Privacy Officer & Counsel · RADAR, Inc.2016 – 2018
- General Counsel · Novitas Data and HaystackID2010 – 2015
- Discovery Attorney · Fried Frank2007 – 2010